It takes guts to leave a cushy executive job and pursue your dreams, but marketing maven Tiffany Johnson pushed fear aside and used her experience and passion to fill a void in the marketplace. After years of working full time at a major record label, the young, stylish entrepreneur created Just My Jammies, a lingerie & loungewear line that encourages women to feel effortlessly confident and attractive while at the same time comfortable. Keep reading to discover her inspirations and the path that led her to where she is today.
Did you have a mentor or someone that inspired you? If so, what have you learned from that person?
My dad was a huge inspiration and mentor for me. He was in the music game for al long time, I always watched the way he moved and the way he handled situations. He has this quiet sense of power, and I wanted to learn that! Anytime I ever need advice, he is the first person I go to. The best business advice he’s ever given me is trust your instincts and “Know who he is and what he is to you.”
Where did you go to college and what was your major?
I went to Florida State University and majored in Marketing and minored in Communications. And I graduated in 3 years!
What was your first job out of college, and how did you get it?
My first job out of college was a marketing assistant at Interscope Records. When I was a kid, probably 12, there was a woman at my dad’s office who was a GM and marketing director at the label. I would follow her around, and ask if I could listen to her phone calls, or make copies, whatever. And I did that every summer til I was 17. She helped me get some college internships, and 3 weeks before I graduated college, she called me and said her assistant had just resigned and asked if I would be interested in the job. So I graduated on a Saturday, moved to LA on Sunday, and was at Interscope on Monday.
What has been your greatest accomplishment so far in your career?
The boldest thing I have done in my career is that in 2014 I decided to take a chance and bet on myself. I left a comfy job as a marketing executive at a major label to pursue my own dreams as a clothing designer. I am still a marketing consultant and still work in music, but I had an idea and an itch to see it through. So I had to figure out a way to do both. Its scary but it feels awesome!
What elements of your job excite you?
I love being part of a project from conception, seeing it hatch, and evolve into something great. I love putting all the pieces together and then seeing the final product.
What qualities or personality traits helped you get to where you are today?
The personality traits that have probably helped me most throughout my career is my determination and ability to problem solve and get things done.
What are the major perks of your job?
The best perk of being a marketing manager is the people that you get to connect with and the fact that you get to learn a little bit about everything from imaging to production to promotion to everything! And those perks have been extremely helpful in launching my new venture “Just My Jammies.”
What inspired you to start your Just My Jammies line?
I was inspired to start Just My Jammies, simply because I could not find pajamas or loungewear that was comfortable but at the same time cute and sexy. Everything is either frumpy sweats or super provocative and uncomfortable. To me, there is always something about that girl that is “effortlessly sexy.” After a long day’s work and sitting in LA traffic, I want to come home, take a shower and put on something that feels good against my skin. I think when women feel beautiful and relaxed, we are naturally more confident, and that confidence ends up shining through other areas of our life.
If you knew everything at the beginning of your career that you know now, what would you have done differently?
Well I still have to see what happens with Just My Jammies since we’re just launching LOL… but what I will say, is that I would have taken more chances sooner. Good people go the safe route, great people take risks.
What advice would you give to young women who want to follow in your footsteps?
My advice to other young girls who want to be an executive or entrepreneur is “Just Do It.” Don’t spend too much time over thinking it. Decide what your dream is, have a clear vision, and then draw that road map and figure out how to get there. The end may seem impossible, but little by little you will get there. And try to take a lesson from every experience, you never know when, but at some point it will come in handy.
We wish Tiffany much success on her brand!