“I try to surround myself with people who really know what they’re doing, and give them the freedom to do it”- Oprah

Sometimes I wonder, what is the key to success? Is it working hard? taking risks? putting in 10,000 hrs as Malcolm Gladwell claims in his book, The Outliers? or could it be never giving up and believing in yourself? — How about all of the above?

On this journey I often wonder what will be my key to success? What will be my “thing”? And will I ever have “The Oprah Effect”?




Oprah Winfrey, believe it or not, receives the same 24-hour day span as we do, but what separates her from us? Set aside her highly successful, billion dollar empire. Set aside that she’s been in the game for over 25-years and has truly mastered her craft while living out her purpose. I still question, what makes her better than you or I?

This thought brings me back to, The Oprah Effect.

What is The Oprah Effect? Her team calls it pure magic. But, how does she embody this “magic”? Is she so rich that she can just buy magic? I’d like to guess… maybe not. I learned from her interview with Fast Company that the one thing that makes her who she is, is the fact that she actually cares. Of course she cares about her network and her brand, but it’s more than that. Oprah cares about everyone and everything surrounding OWN, especially her audience. She can ultimately connect with anyone, but it all boils down to, Intentions. That key word is what shapes and molds every single person that has an encounter with her. All the way down to the entire staff at OWN— every person is focused on the intention.

Focusing on your intentions, and paying attention to your audience will show you the mistakes you’ve made, and how to engage more. As she is a master in her work, Oprah still finds ways to learn and grow by focusing on the bigger picture.

My mistake was, I thought I could do that every day, in 24/7 programming,” says Winfrey. “I thought I was going to have people meditating in the morning, yoga classes midday, [spiritual guide] Eckhart Tolle on in the afternoon. I had a vision of what living your best life could look like. The people told me otherwise. I had to redo my vision.”

How do we achieve this radical focus? Engagement. Engaging in your audience will teach you what to focus on, and how to make sure that your intentions are being driven by purpose. –But how do you achieve that without compromising your core values?

“If we made choices based on ratings, I know that we could be a top-10 network and make a lot more money,” says Discovery president and CEO David Zaslav, who created OWN with Winfrey. “But the choices Oprah’s making are purpose-driven.” –“she spent more time looking at content and talking to the audience, learning what’s different between the cable business and the syndication business. Every week the network got a little bit better.”

Since the launch of OWN in 2011, Oprah has been challenged to find ways to make it work while sticking to her core values, and focusing on what matters the most. So, how did she overcome these challenges, and the possibility of the network not becoming as successful as the Oprah Winfrey Show? What was the key to making things work?

She has a very simple method that will help every DreamchaseHER throughout her journey:

Being fully present Click To Tweet

I have learned that your full-on attention for any activity you choose to experience comes with a level of intensity and truth,” she says. “It’s about living a present life, moment to moment—not worrying about what’s going to happen at 3 o’clock and what’s going to happen at 7 o’clock.” In other words: focus. ” That whole thing about multitasking? That’s a joke for me. When I try to do that, I don’t do anything well.”

Let’s incorporate this into our lives, and watch The Oprah Effect work it’s magic.

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