Courtni Ashbury has been named VP of Media and Artist Relations of Def Jam Recordings. The legendary record label made the announcement on Monday, July 11th.
After graduating from Fordham University in 2006, Asbury got her start as a pubilicity coordinator for Island Def Jam Group. Considered one of the major players in LA’s publicity scene, she’s had a hand in developing some of hip-hop’s biggest stars such as Big Sean, Jhene Aiko and Vince Staples during her ten-year tenure with Def Jam’s parent company, Universal Music Group.
As VP, she will be based out of Santa Monica as she works with the company’s executive team to design and implement artist media campaigns, under the advisement of Gabe Tesoriero, executive vice president of media and artist relations at Def Jam.
Courtni is one of the brightest, most energetic people I know,” Tesoriero says of the promotion. “Over our many years working together, Courtni has shown through her tenacity, positivity, tireless energy and relentless drive that she is a leading young executive in our industry. She shows up and proves it every day and our artists love her for it; it’s extremely rare to see the fierce loyalty and admiration Courtni inspires in both artists and colleagues.”
Asbury has made her way around LA as she also worked in the music department at entertainment firm, ID Public Relations before returning back to Def Jam in 2012 as Director of Media and Artist Relations. With much hard work and persistence, three years later Asbury was promoted to Senior Director.
“Def Jam is an iconic label and an important cultural brand, and it’s been a huge part of my life and my personal development for over ten years,” says Asbury.
According to Billboard.com, “she’ll also continue to manage all media activities for Def Jam artist roster and label family, with exclusive oversight of the record company’s West Coast strategies.”